Marketing Director

Job Description:

Full-time Marketing Director needed to improve the Credit Union’s competitive position, consistent with its mission, within the markets served; develop objectives, policies and programs for marketing activities of the Credit Union; plan, direct, and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; supply advice and assistance to the President and other operating units within the organization.

Essential Functions & Responsibilities:

• Directs all advertising and sales promotions. Develops advertising programs and collateral materials.
• Directs marketing and sales planning, including an analysis of competitive products/services and selling techniques, legislation, budgets, pricing and distribution.

• Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event. Coordinates the annual meeting, including production of reports,

facilities, and meeting logistics. Events may be coordinated through subordinates.

• Develops, proposes, gains acceptance for, and implements strategic plans designed to meet the Credit Union’s short and long-term marketing objectives.

• Directly and indirectly markets and maintains credit union information in social media.

• Conducts market research and recommends for product/service modifications or improvements.

• Manages member complaint/grievance response activity, specifically through social media posts and membership surveys.

• Performs other job related duties as assigned.

Knowledge and Skills:

• Experience: Three years to five years of similar or related experience.
• Education: (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program.
• Interpersonal Skills: Motivating or influencing others is a material part of the job. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others. The role requires a significant level of trust or diplomacy.