Employees' Conference

To register for this event, you need to login.
If you don't have an account, please create one now

Employees' Conference

Date: Apr 13, 2012 • 01:30 AM - Apr 14, 2012 09:00 AM

Location: Tigard, OR

Price: $0

Program Overview

This highly interactive program creates a dynamic forum for networking and sharing successful member service concepts with other credit unions. It is a must for anyone with member contact and highly recommended for you to attend, as every representative has endless opportunities to serve the credit union’s membership. Your skills, knowledge, aptitude to provide exceptional service and understanding of credit union’s goals will impact the future of your credit union. 

Bringing together an array of exciting topics, this conference will help you develop leadership skills, as well as improve the skills that increase member satisfaction and support the credit union’s bottom line.

Agenda and Session Descriptions

Friday, April 13th
8:30 a.m.     Registration, Welcome and Breakfast
9:00 a.m.   Building Lifetime Member Relationships - Part I

Lynn Giuliani, Certified Speaking Professional and President of Progressions, Inc. Consulting
The retention days of “just good service” and knowing our members’ names are gone. In today’s competitive environment we must earn the business, cultivate it, and continually prove our worth as a financial institution. Our goal is to be the very first financial services provider the member thinks of. We need to ask ourselves and our members these questions…often:

  • What can we do for the member that other financial institutions cannot do?(do you mean to ask the question this way, in other words, what are competitors also doing, or do you mean to ask, “What can we do for the member other financial institutions can’t?
  • What gives us the competitive edge?
  • Just how easy are we to do business with?
  • What do we continually do to prove our worth?
  • How do we demonstrate that we truly care about our members?
This action packed and interactive session will provide you valuable tools to stay ahead of your competition through service excellence, disciplined follow up, and consistent standards. We will expand member relationships by solving the member’s problems and giving them service above and beyond their expectations.
Noon Lunch
1:00 p.m. At the Heart of the Matter: Credit Union Philosophy
  • Troy Scharnett, Kathy Lanning and Imbenia Kline; the dynamic training trio from Harborstone Credit Union What is a Credit Union?
  • What are we most passionate about?
  • What is our compelling message?
  • How do we share that message?
Join us as we engage in an interactive exchange celebrating the history and community impact of Credit Unions. The journey will inspire and engage you, as well as kindle a deep appreciation for our movement. Just as a house cannot stand without a foundation, our movement cannot prosper and grow without knowing our humble beginnings. Be prepared to immerse yourself in the session and be led by three energetic trainers from Harborstone Credit Union. You will walk away refreshed, excited, and with a renewed drive to be a Credit Union Advocate.
6:00 p.m. 

Friday Night Fun: Networking over Dinner and Bowling
Extend your conference experience by making professional connections with your peers while enjoying a Western BBQ Buffet and bowling experience at Big Al’s in Beaverton, OR.
Family and friends are welcome to join in the fun of this add-on event as well.  Registration for this event is separate and includes a chicken and ribs BBQ buffet enjoyed in a private party room, unlimited soft drinks, bowling on NWCUA exclusively reserved alleys, and your shoe rental.

Saturday, April 14th
9:00 a.m. 

Communicating our Purpose with Passion
Josh Allison, President of Think Café Consulting Firm and Relationship Development Manager, Horizon Credit Union
We are the frontline-face of not only our brand but the credit union difference as well. But while juggling member service, quotas, lending, staff issues and a myriad of other responsibilities, we are often not equipped to share the essential message of who we are, and how credit unions are different. During this session, Josh will pick up from the previous day’s exploration of credit union philosophy and inspire us to understand and share the credit union movement in a relevant and compelling way. By end of day, we will understand the significant role we play in serving our members-owners.
You will learn the skills to:

  • Share the power of “Why”
  • Create relevant relationships internally and externally
  • Stop selling and start sharing
  • Move your members from Acknowledgement to Advocacy
Noon   Lunch
1:00 p.m. 

Building Lifetime Member Relationships Part II
Lynn Giuliani, Certified Speaking Professional and President of Progressions, Inc. Consulting
The program work started on Friday morning will continue, ensuring that you will leave the conference with hands on tools and experience to address these key skills and more:

  • Competitive initiatives
  • Staying in touch with members
  • Cultivating new relationships
  • Initiating conversations through open ended questions
  • Finding the hidden need to attract new members or give them a reason to stay
  • Skill sets in overcoming objections
  • Staying motivated
  • Selling YOUR CU
  • Team dynamics
  • Effortless change

About the Presenters

Lynn Giuliani, CSP
Lynn Giuliani is the President and founder of Progressions Inc. a consulting company specializing in Sales, Service and Leadership Training for Credit Unions. She has been an instructor for CUNA for 16 years and has helped over 200 financial institutions move from a reactive order taking, to a proactive sales culture where representatives actively look for ways to help their members. Her focus is on teaching new behaviors and skill sets through ongoing coaching and mentoring, and essentially “walking them through change”.  Throughout Lynn’s career she has personally designed five different Business Development programs, managed a group of commissioned paid loan officers, worked as a trainer for two International Training Companies, and was one of the first commissioned paid calling officers in the U.S. Lynn exudes confidence and enthusiasm as she walks the talk of sales and service excellence.

Lynn is the author of four books, “Credit Union Selling – It’s Easy!”, “Success is a Journey”, “Meetings, Icebreakers and Skills to Jazz Up Your Team” and “Giuliani’s Top 15 Sales Strategies.” She writes a monthly column for Business Pulse magazine and has been published in numerous periodicals. With Lynn’s knowledge, and sense of humor, her training skills are always in great demand.

She is the proud mother of two grown children, has five grandchildren and enjoys her country weekends with her husband Mike.  Her work is her passion, and her audience feels it!

The Harborstone Credit Union Training Trio
You’ve heard of the dynamic duo, come interact with the dynamic trio from Harborstone Credit Union! These energetic learning advocates exemplify the core values of the credit union movement. They are passionate, professional, and focused on engaging and developing each employee to achieve their full potential.

Josh Allison
Josh is the Founder and Chief Ideator for Think Café, a credit union consulting company. When not consulting and speaking, you’ll find him fighting hard for our movement alongside you as the Relationship Development Manager for Horizon Credit Union. He is a passionate public speaker and is in high demand nationally to present on a number of topics related to youth outreach, relationship management and cu philosophy.  His youth and business development programs have garnered national awards and recognitions, and he is cited in the CU Times and multiple CU blogs for his youth outreach and business development ideas.

He lives with his wife and children in Spokane, Washington and has served as the Eastern Washington vice chair of the WCUL Youth Development Council, and as a Board of Director for Communities in Schools (CIS). Additional community involvement includes the NYIB, graduation from Leadership Spokane and certification as a Credit Union Development Educator (CUDE).


Location and Accommodations

The Grand Hotel at Bridgeport
7265 SW Hazelfern Rd.
Tigard, OR 97224
866.968.5757

Special room rates have been negotiated for NWCUA program participants. Contact the hotel directly at 866-968-5757 before Friday, March 30, 2012.  Ask for the Northwest Credit Union Association room rate of $109 plus tax per night for a single room.  The extra person charge for each additional adult per room is $20 per person, per night.  


Travel Discounts

Airfare Discount:
Northwest Credit Union Association has made arrangement with Alaska Airlines to provide you with a 7% Discount Code for the Employee Conference in Tigard, OR – flying into Portland, Oregon from any AS/QX US city, and is available for booking online. Travel dates are April 10, 2012 through April 17, 2012. Not valid for Mexico or Canada.

To use the Discount Code, go online to http://www.alaskaair.com and input the Discount Code when searching for flights.  The discount will be applied to any flights meeting the contract parameters. By clicking the “?” next to the discount code box and entering the code you may view a detailed description of the rules.

Please input the Discount Code online as ECMG425 into the Discount Code box to obtain the discount. You may also use the Discount Code by calling Alaska Airlines Group Desk at 1-800-445-4435; however, a $15.00 ticketing fee will apply. Please verify all current baggage fees and travel policies at www.alaskaair.com prior to travel.

Car Rental Discount:
Northwest Credit Union Association has made arrangements with Enterprise Rent-A-Car and National Car Rental to provide you with a 10% Discount Code for any car rentals in Oregon or Washington for the Washington Governmental Affairs Conference in Olympia, Washington.

There are three ways to populate the NWCUA Discount Code L450064 for Enterprise Rent-A-Car:

  • Call any location directly
  • National reservations at 800-RENT-A-CAR
  • Online at the Enterprise Rent-A-Car Website (this link will automatically populate the NWCUA corporate ID into the reservation) 

There are two ways to populate a discount code GCAMA045 for National Car Rental:

  • Call 1-877-222-9058 and provide the corporate ID number GCAMA045
  • Online at the National Car Rental Website (this link will automatically populate the corporate ID) 

Additional Details

Dates:  April 13 – 14, 2012

Registration Fee:

$279 if registered by Friday, March 23, 2012 and includes two breakfast and lunch meals, one evening reception, and all course materials.

$319 $159.00 after March 23, 2012

$45 for conference add-on Friday Night Fun Networking event


Cancellation & Refund Policy

Registration fees are non-refundable after the early registration date—March 23, 2012. Substitutions will only be accepted by notifying NWCUA no later than the early registration deadline.


For More Information:

Contact Training & Development Department at 800.995.9064 ext. 109 or e-mail your questions directly to training@nwcua.org.


Testimonials - Lynn Giuliani

“Lynn is sensational! Lynn facilitates our "Step it Up!" sales and service training program for all frontline staff. Employees love her enthusiasm, energy, and easy-to-remember tips. Lynn can get a group moving quickly with her engaging style and we like all the small group interaction and lively classroom discussions“
Susan Dixon, Training Manager, Columbia Credit Union

“Our management team, as a group, has participated in several in-house training & educational seminars presented by professional consultants. Lynn Giuliani has been one of the most professional, effective, and popular speakers to share her expertise with all of us. We are very comfortable with her style, methods, and results. Great job Lynn! “

Bob Kane, Past President/CEO, Red Canoe Credit Union

“[To Lynn]  I just wanted to follow up and thank you again for a wonderful day yesterday. You really touched my heart with your presence, your wisdom, humor, and how easy you make coaching seem!!! I could listen to you anytime!”

Diana Challender, Member Service Manager, Whatcom Educational Credit Union

Testimonials - Josh Allison

"Not only was the information relevant, but people commented on your enthusiasm and insight about how business development should work in today’s environment. You have a great future in presenting fresh ideas to industry leaders.”
Char Shinn, CUES Chair, OR/WA Council / Oregonians CU

“Josh’s unrelenting enthusiasm leads to eager preparation and results. Josh’s level of communication and fun personality made him incredibly refreshing to work with. One concrete trait that Josh showed consistently was how much he cares for his work, his Credit Union and the Credit Union Movement. We can only hope to enlist more of his energizing sincerity.
Matt Taggart, COO, www.everythingcu.com

To register for this event, you need to login.
If you don't have an account, please create one now

Resource Center

Plug into our online toolkits.